In this first chapter they talk about blue jeans and use this subject to introduce the concept of sociological imagination like why is something like this in our society and how does it affect us? The book talks about blue jeans, why they are so popular in today’s culture and what effect they have on our economic consumer culture. jeans are so popular in fact that on average humans wear jeans 3.5 days a week and that 62% of people claim that they enjoy wearing jeans. when jeans were first invented they were used as work pants for miners, factory workers, farmers and cattlemen.
In my life jeans are pretty much the only pants that i wear. When i was in school it was important to dress a certain way to be accepted in some social groups. the beauty with jeans is that pretty much all groups of people in high school wore them. no matter what type of person you were in high school the chances were, you owned a pair of jeans. this chapter mentions that in our society we are pressured into wearing whats popular and i couldn’t agree more. People really can tell what kind of person you are by judging your clothes. It depends on what your wearing that will make more likely or less likely to be accepted in certain social groups. For example: if you were to wear a shirt of an anime show, your more likely to start up a conversation and maybe even befriend someone who likes anime. clothes can help everyone gravitate towards other people who have the same interests as they do and this is how social groups in our society are formed.
The Sociology Blog with Joseph Dahl 